STRATEGY
CREATIVE
PRODUCTION
TRUSTED BY
✦
PEPSICO
✦
MASTERCARD
✦
UNITED HEALTHCARE
✦
GE POWER
✦
PWC
✦
TRUSTED BY
✦
CATERPILLAR
✦
ACCENTURE
✦
AMAZON
✦
AB INBEV
✦
THE WALT DISNEY COMPANY
✦
TRUSTED BY
✦
THE MICHAEL J FOX FOUNDATION
✦
DELOITTE
✦
STUBHUB
✦
PHILIPS HEALTHCARE
✦
JP MORGAN CHASE
✦
VISA
✦
STANFORD MEDICINE
✦
WWF
✦
TRUSTED BY
✦
THE NHS
✦
HSBC
✦
VIRGIN ATLANTIC
✦
NVIDIA
✦
BALFOUR BEATTY
✦
TRUSTED BY ✦ PEPSICO ✦ MASTERCARD ✦ UNITED HEALTHCARE ✦ GE POWER ✦ PWC ✦ TRUSTED BY ✦ CATERPILLAR ✦ ACCENTURE ✦ AMAZON ✦ AB INBEV ✦ THE WALT DISNEY COMPANY ✦ TRUSTED BY ✦ THE MICHAEL J FOX FOUNDATION ✦ DELOITTE ✦ STUBHUB ✦ PHILIPS HEALTHCARE ✦ JP MORGAN CHASE ✦ VISA ✦ STANFORD MEDICINE ✦ WWF ✦ TRUSTED BY ✦ THE NHS ✦ HSBC ✦ VIRGIN ATLANTIC ✦ NVIDIA ✦ BALFOUR BEATTY ✦
THE SERIOUS CREATIVE
I TELL THE STORIES OF COMPANIES AND WORKFORCES WORLDWIDE.
SHAPING THEIR MESSAGES INTO UNIVERSAL IDEAS THAT RESONATE. HELPING ORGANIZATIONS REBUILD TRUST — FROM THE INSIDE OUT.
THIS IS MORE THAN ADVERTISING. MORE THAN SALES. IT’S NARRATIVE WITH PURPOSE. STRATEGY WITH SOUL.
CREATIVE THINKING, APPLIED TO MISSION-CRITICAL CHALLENGES IN A WORLD THAT WON’T STAND STILL
I AM MRMCK.
THE CREATIVE STRATEGIST, PROFESSIONAL STORYTELLER, AND PRODUCTION LEAD THAT BRANDS CALL WHEN THEY NEED TO MOVE THE NEEDLE. AND WHO AGENCIES CALL WHEN THEY WANT TO WIN.
WITH NEARLY 20 YEARS AT THE SHARP END OF CORPORATE COMMUNICATIONS, ADVERTISING, AND PR, I’VE ADVISED DECISION MAKERS AT SOME OF THE WORLD’S BIGGEST COMPANIES. FROM LONDON TO NEW YORK, I’VE HELPED FORTUNE 500 AND FTSE 100 BRANDS CUT THROUGH THE NOISE, RETHINK THEIR NARRATIVES, AND CREATE CONTENT THAT ACTUALLY LANDS.
I TELL THE STORIES THAT MATTER. THE ONES THAT SHIFT PERCEPTION, BUILD TRUST AND MAKE PEOPLE STOP, THINK, AND ACTUALLY LISTEN.
THE SERIOUS CREATIVE.
HOW CAN I HELP YOU ?
01
STRATEGIC COMMUNICATIONS ADVISORY
HIGH-IMPACT THINKING. NO FLUFF.
I PLUG IN WHEN IT MATTERS MOST. TO WRITE STRATEGY, SHAPE MESSAGING, OR CRACK A COMMS CHALLENGE.
TWO DECADES OF EXPERIENCE, ZERO AGENCY BLOAT.
THIS IS SENIOR-LEVEL COUNSEL WITH REAL CREATIVE FIREPOWER.
FOR EXEC TEAMS, BRAND LEADERS, AND COMMS PROS WHO NEED CLARITY, FAST.
AD-HOC OR ONGOING. THINK OF IT LIKE A CONSULTANCY - IF CONSULTANCIES WERE PRACTICAL, AFFORDABLE, AND ACTUALLY GOT THINGS DONE.
02
ON-DEMAND CREATIVE NETWORK
BIG IDEAS. NO BIG OVERHEAD.
WHEN YOU NEED MORE THAN A FREELANCER BUT LESS THAN A FULL AGENCY, I BUILD THE TEAM.
A VETTED GLOBAL NETWORK OF STRATEGISTS, CREATIVES, AND PRODUCERS - DEPLOYED ON-DEMAND.
FROM CONCEPT TO EXECUTION, I DELIVER END-TO-END STORYTELLING FOR LEADERS WHO NEED HIGH-TRUST SUPPORT WITHOUT HIRING AN ENTIRE TEAM.
QUALITY WITHOUT COMPLEXITY.
A NEXT-GEN MODEL: LEANER, SHARPER, AND BUILT ON TRUST.
WE DON’T CALL IT A FRACTIONAL AGENCY.
WE CALL IN "MADE BY MA'KENNA"
STORY TO ASSET ACCELERATOR
03
NARRATIVE MEETS EXECUTION.
AS U.S. LEAD AT GORILLA GORILLA!
I HELP COMPANIES TURN STRATEGY INTO STANDOUT CONTENT - FAST.
WE’RE AN AWARD-WINNING UK STUDIO NOW SCALING IN NORTH AMERICA, DELIVERING HIGH-QUALITY FILM AND ANIMATION ACROSS BRAND, INTERNAL COMMS, AND EMPLOYER STORYTELLING.
GLOBAL REACH. BOUTIQUE FEEL. ALWAYS ON MESSAGE.
WHEN IT’S TIME TO MAKE IT - MAKE US YOUR GO-TO TEAM.
Because I can know
✦
EDUCATION FOR ALL
✦
Because I can know ✦ EDUCATION FOR ALL ✦
“HANDS DOWN THE BEST MANDATORY LEARNING SESSION I’VE EVER BEEN FORCED TO ATTEND”
A REAL TESTIMONIAL - WASHINGTON DC
CREATIVE FUEL
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The Trust Reckoning: A Manifesto for the Post-Truth Era
✦
COMING SOON
✦
The Trust Reckoning: A Manifesto for the Post-Truth Era ✦ COMING SOON ✦
